Archive for June, 2010

Geo-Marketing (or Geographic Marketing) is a new method of marketing a business and its website through web searches, mobile searches and social media. As you can see, the geo-marketing tools being used are digital and through the Internet or Mobile devices. While geo-marketing’s definition is the association of data and maps in the traditional sense, the added convergence of [...]

Consider the chance of success for people who never went beyond the eighth grade, never drove a car or had electricity. That describes the simple lifestyle of the Amish people. But it turns out that they have a greater chance of success in a new business than the non-Amish. U.S. Department of Labor figures show their five-year failure rate is less than 5 percent, compared to 44 percent [...]

Teams are formed to solve a problem or create a program. It’s important work and often has a time-sensitive deadline involved. Even in the best of companies, however, team decisions can get stuck in the works. When that happens, the entire decision-making process can stall. The question put forth by consultants Bain and Company is “Who has the Big D?” In other words, [...]

To grow your business, you may need to think outside the box and outside the borders. Many small businesses think they aren’t large enough to compete in the world marketplace, but in fact, 97 percent of exporters are small businesses. Today, nearly 96 percent of the world’s population lives outside the U.S. Two-thirds of the world’s purchasing power is in foreign [...]

The Internet is a great equalizer, giving all who use it virtually the same access to a vast vault of information, from the relevant and vital to silly minutia. Yet how we use the Web and behave in the digital world varies greatly, depending on our age, familiarity with digital media and other demographic factors, a new survey reveals. “Real people populate the digital landscape [...]

The federal COBRA subsidy that helped make health insurance affordable for millions of laid-off workers and their families is beginning to expire for its first recipients on June 1, 2010. The subsidy was first made available in March 2009 and was designed to cover 65 percent of the cost of COBRA health insurance for up to 15 months. The end of the federal COBRA subsidy could affect [...]